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Citibank (Anspach Grossman Portugal)
Highlights include the 1969 Pepsi rebrand
It was inspired by a panel discussion at Somerset House as part of the exhibition Print
as well as signage
with highlights being introductions by Collin Forbes and Burton Kramer
B4 Basic Design Elements and their Systems, 1977 Basic Design Elements and their Systems Citibank (Anspach Grossman Portugal)Design Systems for Corporations was a pioneering 13 volume series created by the CoCoMAS committee and published in the 1970s. The series was made up of an A, B and C sub set of publications with A14 covering aspects of design in retail, public transportation and Olivetti. C13, the final part, covered different systematic approaches taken by key Japanese businesses at the time. The B series was six volumes and an early effort to document the very best
