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which became Warwick's biggest US hit
This copy belonged to the leading post war graphic designer Abram Games (more information here)
superimposed with the jointed-man advertising device Kauffer created for the company
This copy came from the former Publicity Department at Paddington
at the Camden Arts Centre
Modern Publicity 1949 Shell which became Warwick's biggest USA sound copy of the Art & Industry Annual of International Advertising Art 1949. Interesting review articles by Jack Beddington, Hans Schleger (Zero) and Stanley Morison, together with examples of the best commercial art from the previous year. Extensively illustrated in b w and colour (h b 130 pages).
