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For example, a recent study found that adolescents who regularly used pod-style e-cigarettes had higher levels of nicotine in their bodies than have previously been found in adolescents who regularly smoked conventional cigarettes

At a time when actor Hrithik Roshan has been propagating the side effects of smoking among his family and friends, his close friend Shah Rukh Khan seems less likely to kick the butt anytime soon

And with the rapid growth of digital marketing, advertisers are focusing their attention on new ways to reach young consumers especially youth of color who use digital media more than their white counterparts without parents or policymakers even knowing

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