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Celebrities such as Awkwafina (using her legal name, Nora) promoted the product through testimonial videos.26 The companys efforts paid off: as of April 2018, the overwhelming majority of JUUL Twitter followers 80% were aged 13-20.27 Other companies engaged in similar tactics: PMI was recently forced to discontinue its social media campaign when journalists discovered its use of young adults, including a 21-year-old influencer, in its advertisements for heat-not-burn products.28 Reynolds American recently began promoting its Vuse e-cigarette on Instagram and Facebook after more than a year of losing market share to JUUL

Revenue Optimization Strategies With inelastic products, gradual but controlled price increases often yield higher revenue without alienating customers

Once youve charged your eGo battery and attached the atomizer, just add your favorite e-liquid and vape away

- **Age Verification Issues**: Ensuring compliance with age restrictions can be challenging without proper technology

In clinical trials, patients on Zyban 300mg/day had a four-week quit rate of 36 percent, 25 percent at week 12, and 19 percent at week 26, says Dr