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As Burnett himself once said, We couldnt show cowboys forever. For once, he was wrong because nothing registered with the smoking public at least the male half of it like the cowboy, and in the mid-1970s a new version of the Marlboro Man campaign was created

The robust character appeals to those wanting maximum flavor, but newcomers might find it overwhelming

Many people dont succeed on their first attempt to quit smoking, but dont be too hard on yourself

This wasnt successful, though, and after trying to re-brand it as the Revo, they gave up on the idea

The test was created by Swiss Freudian psychoanalyst Hermann Rorschach in the 1920s