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By the end of the year, they could have avoided losing 50 days of life." In the UK, where the study data was sourced, being a smoker equates to an average reduction in lifespan of 10 years for men, and 11 for women

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Its Vuse brand has overtaken Juul as Americas top e-cigarette, and heated tobacco is a much bigger business for BATs rival Philip Morris International, which sells Marlboro cigarettes outside the U.S

Results Tobacco sponsorship of F1 motor racing began in 1968, and Philip Morris has sponsored F1 teams since 1972