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But in fact, there were noticeable changes: after each redesign, the style became clearer and more closely aligned with the original business concept

Many people, even smokers, are not aware that the cigarette filter is comprised of thousands of little particles of plastic, says Nicolas Mallos, director of Trash Free Seas Program at the Ocean Conservancy in Washington DC

And then he was gone

Graphic designers and commercial art historians collect mid-century ephemera like this for the printing and typography the clean, authoritative mid-century commercial lettering, the no-nonsense layout, the particular quality of ink on paper stock from an era before digital design

It's another perverse result of the 1998 settlement that had tobacco companies--and, ultimately, their customers--chipping in to balance state budgets and pay for lawyers' yachts