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Murshidabad, home to major beedi factories like Jahangir Beedi Factory and Shiv Beedi Manufacturing, epitomizes an industry where poverty meets nicotine

Aggressive marketing strategies and localised product offerings are further stimulating demand

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Many Californians have advocated for years to increase the tobacco tax and shore up funding for tobacco prevention, said Michael Ong, M.D., Ph.D., a professor of medicine and health policy and management at UCLA and chair of the Tobacco Education and Research Oversight Committee, which advises the California Tobacco Prevention Program

But I do recall buying bottles of Vitaminwater (the Glacau-owned sister-brand to Smartwater) and thinking of myself (then a teenager) as sophisticated, and vaguely alternative. This feeling lasted roughly until the precise moment when Glacau was acquired by Coca-Cola, in May of 2007