Marlboros success is by no means an isolated case, with the brand values of major names such as Pall Mall, L&M, Newport and Winston all growing this year and the likes of Parliament, Sampoerna and Chesterfield enjoying double digit growth. Brands are first evaluated to determine their power based on factors such as marketing investment, familiarity, loyalty, staff satisfaction and corporate reputation, before they are issued with a letter grade up to AAA+
In short, theyre a good indicator of how bad one form of smoking is versus another
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References 1 BMC Medicine: Relationship of tobacco smoking to cause-specific mortality: contemporary estimates from Australia 2 The Sax Institutes 45 and Up Study: www.saxinstitute.org.au/solutions/45-and-up-study/
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