Requirements regarding the product and its packaging: Limitations on volume and concentration: E-liquids may contain a maximum of 20 mg/ml of nicotine, setting the permitted nicotine concentration under Polish regulations, and their volume is limited to 10 ml for refillable devices and 2 ml for disposable e-cigarettes and cartridges
Table 2
For Mexico, national brands were classified as discount and international brands as premium, except for Pall Mall, as in prior research.27 ,28 For the USA, we classified brands using a scheme developed in prior research that considered price and advertising image,31 because both are critical to how the tobacco industry itself promotes premium brands
JOHN: I definitely saw a lot of memes pushed on TikTok, Instagram
Ultimately, together and there will probably be one or two other brands that can do this with us we can expand the category as a whole and get into a spot where its not just the fast growing category that people think is interesting, but becomes a very meaningful part of the total industry