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This brings us to the final and perhaps most important marketing claim regarding the NJOY Daily

There may also be a dose relationship between cutaneous SLE and smoking

Retrieved 11 January 2026

Many people will already know that smoking increases the risk of developing illnesses like cancer, high blood pressure or heart disease but research commissioned by ASH (Action on Smoking and Health) also shows that the chemicals in cigarette smoke which causes damage to our hearts and lungs, is also causing damage to our brains

Today, many brands have tried to chase that unique intersection between art and advertising but those who want to do so should take the Parisienne People advertisements as a lesson