VMR Analyst Insight: BAT currently serves a smokeless consumer base of 26.4 million users
A Camel spokesperson said the new colorful packaging is a style statement and conversation starter, adding that with five different iconic colored packs to choose from, Camel Color brings out the bold creative spirit in everyone. Camel Color is a limited-edition version of Camel Blue (6 mg of tar, 0.5 mg of nicotine), and will be sold in select outlets nationwide for 4,000 won ($3.60) per pack
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For lowest risk: a plastic inhaler ($8-15, no combustion, no inhalation)
It is a layered sum of manufacturing costs, retailer markup, and most significantly, taxes