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While the World Health Organisation recommends that excise tax account for 70% of the retail price of cigarettes, it remains at just over 26% in India, according to The Tobacco Atlas
Additionally, Zepto introduced a cafe offering, expanding its services beyond groceries to include coffee and chai for customers' convenience.
Note that there are three sugar tablets as well
A report from seven anti-tobacco organisations stated that the campaign " exploits adolescents' search for identity by suggesting that in the face of uncertainty they should be a Marlboro smoker " and furthermore: PMI (Philip Morris International, owners of Marlboro) claims that 'Be Marlboro' only targets legal-age smokers, campaign advertisements from around the world clearly focus on youth-oriented images and themes that appeal to teenagers and feature young, attractive models partying, falling in love, adventure travelling and generally being 'cool
Inequities emerge early in the life course, in adolescence and young adulthood
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