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BAT also disclosed that Vuse had positive contribution margins in 3 of the 5 top markets, an indication that overall profitability is within reach

Menthol is a substance found in mint plants that creates a cooling sensation and a peppermint-like taste, which tobacco companies use to make their products more addictive and harder to quit, according to the FDA

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Some cigarette brands havent even changed their design in ages, including Camel, whose design has remained mostly consistent since its introduction in 1913

There is a visible move towards Premiumization in the Indian liquor industry, with alco-bev revenues forecast to grow 8-10% in FY26, reaching about 5.3 lakh crore