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business has delivered strong growth, mainly driven by sustained momentum in combustibles, resulting from our commercial actions and enhanced execution, Marroco said

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Robert Fitzmaurice, senior vice president of marketing and sales for Brown & Williamson, reports that research "indicated it is very much an adult symbol." The test ads play on the word "cool;" one ad shows four varieties of Kool cigarettes and the text, "Now, you got four chances to get Kool

What makes this outfit work so well is the balance between authority and ease