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View images from the Marlboro ad campaigns in Israel and Indonesia

In 1978, the football player Johan Cruyff starred in an advertising campaign called "Johan Cruyff: Rook Verstandig" (Johan Cruyff: Smoke Wisely) , in which Cruyff promoted the Roxy Dual filter cigarette: "Maar ik vind: als je rookt, moet je wel verstandig roken" ( "But I find: if you smoke, you have to smoke consciously"

In 2015, the womans market became oversaturated and there was a craving for a mens category

"This study shows yet again the urgent need for federal action to address the nation's youth e-cigarette epidemic," Lisa Lacasse, president of the American Cancer Society Cancer Action Network, said in a statement

Eco-friendly packaging is considered the most recent trend in the retail market