In 2010, due to the misleading nature of the characterization "light" and the lack of actual health benefits, the US Food and Drug Administration (FDA) banned the use of descriptors like "light," "mild," and "low-tar." This regulatory change responded to mounting evidence that light cigarettes were equally harmful as regular cigarettes and offered no genuine health benefits
In the 1990s, nearly 20 years before the advent of social media, the company attempted a viral marketing campaign to spread the word about its Eclipse brand of smokeless cigarettes via word-of-mouth conversations and online discussion
Additional editing by Kristen Wegrzyn
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Their music has been used 6.4 billion times (and counting) on TikTok, holding five spots in the top 1% of all viral audio creations