Its moderate tobacco profile complements both lighter and stronger profiles offered by other brands, ensuring adult smokers with varying preferences can find a brand that aligns with their expectations
How ITC succeeded in pivoting from its traditional tobacco business to FMCG A look at ITCs top line shows the revenue share of its tobacco business has nearly halvedfrom 62% in FY14 to 37% in FY23
You may still want to smoke, since there are many strong links to smoking
Additionally, according to the U.S
Step 1 (today): One message to one person Step 2 (this week): One 1520 minute call or walk, scheduled Step 3 (this month): One recurring touchpoint (volunteering, class, support circle, faith/community space) where we show up regularly And when it feels deeper, heavier, or long-standing, please dont carry it alone