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While electronic cigarettes are considered less harmful than their combustible brethren, studies show they attract new users to nicotine products and may lead to the adoption of traditional cigarettes

Surveyed menthol smokers were attracted to menthol products because they taste and feel different than other types of cigarettes

Gonzalez Ruiz JM, Barrueco M, Cordovilla R, Hernandez-Mezquita MA, Rivas P, Gonez F

Beginner-Friendly For first-time vapers or those looking for the simplest possible experience, brands like ZoVoo offer fully automatic devices that dont require any buttons, settings, or refills

Next is North America, followed by the Asia-Pacific region