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In other words, We advertise to everybody. Although the tobacco industry disproportionately targeted minority groups, there was also a decades-long indifference to reducing smoking in minority communitiesand in some quarters, outright hostility by minority leaders to addressing the problem

"Adults and even teenagers are under no illusions about the health risks of smoking," says its director, Simon Clark

November 5, 2025

We believe in making your experience as smooth as your swing.

Although most countries in Africa have signed the World Health Organisation (WHO) treaty on tobacco control, none has yet fully implemented the smoking restrictions it endorses