Product SKU#:OD: 61009
Chapple A, Ziebland S, McPherson A
As summarized by Eric Lindblom here, the marketing restrictions that the FDA has placed on Vuse Solo still allow promotion by social media influencers and celebrities, sponsorships (which are prohibited for cigarettes and smokeless tobacco), and advertising on TV and radio programs for which youth are no more that 15% of the audience
According to the Truth Initiative, there is a steady buildup of young users
The text of the advertisement Thank You had also been changed, from The Tobacco Industry would like to thank to Those of us who make cigarettes would like to thank you. The final line, Sincerely, the Tobacco Industry, was still included in the December 5 presentation attended by TCS staff, Lynda Frost (deputy director of the Office of Public Affairs), Genest, and Stratton, but it was later deleted.41 Another new advertisement, Rain, which featured cigarettes raining down on a playground, was based on the theme of hooking kids, but it never mentioned the tobacco industry by name