Ryohei Sugata, JTI general manager, attributed this development to a range of issues such as the aging of Japanese society, growing awareness about the health risks associated with smoking, the tightening of smoking-related regulations, and tax hikes. Meanwhile, PM cited Tobacco Institute of Japan (TIOJ) IMS data, which stated a total market share for the company of 25.93% in 2014, down 0.73 percentage points from 26.66% in 2013
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6 All cigar smokers directly expose their lips, mouths, tongues, throats, and larynges to tobacco smoke
March 13, 2024
To subvert marketing bans, the tobacco industry has shifted to forms of indirect advertising, such as sponsorship of sports or cultural events and viral marketing, including word-of-mouth marketing