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We have set as our goal to reduce as much as possible the effect of conventional cigarettes (based on burning tobacco) through the development of advanced technological alternatives, based on science and research, and to offer them as alternatives for adult smokers who do not quit smoking

advertising agency of a print advertisement for client Allstate Life Insurance Company 1979 ( page 3 of a 6-page TV and magazine advertising campaign plan for the Leo Burnett advertising agency client Allstate Life Insurance Company sent by Leo Burnett to another client, Philip Morris Incorporated, and forwarded by James C

Philip Morris International has invested about $9 billion in alternatives since 2008 and the company has an ambitious goal to eventually stop selling cigarettes

Yet the overall death rate due to that cancer type remains stubbornly the same a flat line that makes a mockery of all our know-how

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