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"It's always easy for me to get a Lucky from Joan Crawford or Clark Gable," Myrna Loy wrote in a signed testimonial in 1937, "or even from most of the newcomers to the studio." By the 1940s, the tobacco companies were sponsoring radio shows featuring the stars relaxing on set and talking about subjects as diverse as their new film and their favourite brand

doi: 10.1371/journal.pone.0170946 (View) Shereen Hamadneh, Jehan Hamadneh

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Tobacco Industry Promotional Strategies Targeting American Indians/Alaska Natives and Exploiting Tribal Sovereignty

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