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doi:10.1016/S0160-4120(96)00079-7 McDaniel PA, Malone RE (2007) I always thought they were all pure tobacco: American smokers perceptions of natural cigarettes and tobacco industry advertising strategies

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Interestingly, a study in young adults found that advertising alone did not influence electronic cigarette use, but when individuals who had a low harm perception of electronic cigarettes viewed this advertising, they were then more likely to initiate electronic cigarette use (25)

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