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With this issuance, these ZYN nicotine pouch products which have been authorized for sale in the United States since January 2025 may now be marketed with the following risk modification claim: "Using ZYN instead of cigarettes puts you at a lower risk of mouth cancer, heart disease, lung cancer, stroke, emphysema, and chronic bronchitis." FDA authorizes 20 ZYN nicotine pouches be marketed with modified risk claim Dig deeper: An order permitting the sale of a modified risk tobacco product (MRTP) refers to specific products, not an entire class of tobacco products

But for public health researchers and anti-smoking advocates, the marketing effort is dj vu

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If youre one of them, you may be using cigarettes for distraction and relief during stressful situations

Taking back control: Vaping puts you in the driver's seat