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They are designed to be longer than other brands' filters that measure 1/3 of TarGard's length

As manufacturers came to understand that their customers were not interested in considering the size of the pack, but simply wanted to know how many cigarettes were in an average pack, they standardized the size

Australia regulates tobacco through strict laws controlling packaging, tar and nicotine labelling, licensed distribution, and the restriction of promotional content

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That is, it is present, but in a much smaller volume