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A preliminary BOTEC (back-of-the-envelope calculation) suggests that increasing the cigarette tax in Indonesia by 10% would reduce cigarette consumption by 5% and have an estimated SROI of ~3,300x, assuming a cost of $3m and a 10% chance of success

The study was published in the Annals of Internal Medicine on Monday

Turning our attention to the path from raw ingredient, grapes or tobacco leaf, to finished product, we can also find some interesting parallels, both in method and approach

Vape shops started opening all over the country and smokers in large numbers switched to vaping. Of necessity, vaping and more broadly, tobacco harm reduction has become a bottom-up movement