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Before the turn of the century, things werent going so badly, even with the anti-tobacco company growing worldwide
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What is it about nicotine that has the nation hooked
Unfortunately, her singing coach allegedly recommended Luckies as a light smoke which would not irritate her throat even when singing and acting twelve hours a day. Paramount would have enjoyed the publicity it received from this ad, as well as the publicity afforded to its star actress, Carole Lombard, and newest film, True Confession. In addition to this 1937 ad, Lucky also printed a second ad featuring Carol Lombard in 1937 which provides publicity for another Paramount production, Swing High, Swing Low (released three months after True Confession)
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