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Some hope the tax hike will help lower the number of smokers in Kentucky, but longtime smokers say it wont affect their habit

Cireddu says

Although a number of countries have banned misleading cigarette descriptors such as light and low-tar as called for by the WHO Framework Convention on Tobacco Control, these laws do not address the underlying cigarette design elements that contribute to misperceptions about harm, which also has implications for how cigarettes are packaged

And the role of marketing is always paramount to that success

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