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others say Big Tobacco is getting a new generation hooked on its products

It is all about making sure the customer has the best possible smoking experience. A variety of paper and packaging formats gives the company the crucial marketing edge, particularly when considering that consumers in different regions appear to have certain preferences

"Roll Your Own Magazine Winter-Spring 2008"

Introduction of the brand marks the first time a cigarette has been produced for any special consumer category, the company reported

This means the number of toxins and carcinogens is much lower since the smoke is filtered through the active carbohydrate filter that manages to trap a high percentage of malignant molecules which would otherwise reach our lungs