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They spent more than $8.2 billion on aggressive marketing in 2019 alone

Medications that work: NRT, varenicline, bupropion Medication plus counseling roughly doubles to triples your chance of success

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Jones, a nicotine-replacement-therapy brand that makes nicotine mints packaged in chic tins, raised $1.1 million in pre-seed funding in 2022 with support from, among others, a venture capital firm started by the founders of Warby Parker, Harrys, and Allbirds