This is only natural, considering its addictive and habitual nature
After consulting outside specialists, including research experts Elmo Roper and Louis Cheskin of the Color Research Institute, the company arrived at a conclusion Marlboro's own history had already demonstrated: the emotional response triggered by a package transfers directly to the product inside
The confusion was clarified later that year by Albanias Institute of Public Health, ISHP, one of the institutions mandated to implement the new law for the Protection of Public Health from Tobacco Products. The ISHP issued guidelines that health warnings should cover 50 per cent of the front and back covers of tobacco packs
Fan J, Mao T, Zhen S, Xu Y, Qu C
They are made in Bologna, Italy and Neuchatel, Switzerland