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Our flavored palms bring a whole new level of customization to the smoking experience, allowing you to activate fresh, natural flavors with our Squeeze & Pop technology

For example, according to research by the British American Tobacco Association over 19% of the worlds population consumes an average of 5,300 billion cigarettes per year, and a quarter of them was brought online

However, the reality is that flavouring compounds are inhaled as vapour, not consumed as food

iQOS which stands for I quit original smoking is made by Philip Morris International, best known as the manufacturer of Marlboro cigarettes