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These factual rather than fictive narratives, while primarily circulating in an adult press perpetuating a characterisation of childhood as time of increasing vulnerability, were also disseminated to children through education media targeted at negating a perceived increased threat of stranger danger (Erulkar, 1971)

But if you thought it was naughty enough to make it a dirty martini, you might have been wrong

Vantage (R J Reynolds) and Merit (Philip Morris) were two new brands launched in the 1970s

Wake Up wins North American Effie DCs Wake Up campaign snared a silver at the 2016 Effies, the pre-eminent industry award for marketing that drives measurable success

Tabloids and magazines regularly reported on the state of the relationship, often unkindly