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But unlike the publicity of its products, LOOKAH itself is low-key and introverted, rarely intentionally promoting itself

Some have even turned drinking alcohol into a game that involves ping pong balls and cups

[13] [14] The 19992000 "Find your voice" ad campaign, of which this ad was a part, was criticized as offensive to smokers who have lost their voices to throat cancer, [12] [15] and as targeting minority women and seeking to associate itself with empowerment, independence, self-expression, women's rights, and sexual allure

There is some data that suggests secondhand smoke exposure can lead to chronic bronchitis and asthma

It is important to note that these products are not safe, so people, especially young people, who do not currently use tobacco products should not start using them or any other tobacco product. The company must request and receive authorization from the FDA to continue marketing the products with the same modified exposure information after the initial orders expire in 4 years, the agency noted.