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As e-cigarettes are currently enjoying high intangible value partly due to a lack of marketing regulation, any future regulations may influence the competitive landscape and strategies of tobacco companies, potentially affecting the brand value of RRPs, says Haigh

Marlboro NXT Pack Marlboro NXT cigarettes offer a unique experience with their crushable capsule that allows smokers to switch between regular and menthol flavors

Published November 22, 2021

Junior Writer Jul 12, 2024 / 120024 / 13 MIN READ The first puff of a cigarette is thrilling and satisfying

The anticipation now shifts to the upcoming 2024 tobacco ranking, where the performance of Swedish Match within this context will be pivotal in assessing the positive impact on both the financial and brand value performance for both Swedish Match and PMI