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This was discovered by the Federal Trade Commission during a closed investigation of cigarette company advertising practices

One of the most prolific chemicals is nicotine, a powerful natural insecticide

Of concern is that powerful marketing campaigns promoting e-cigarettes are being targeted particularly at youth populations and are reinforced by a current lack of regulation around flavoured products and the absence of advertisement bans

As a cigar product, it does not display tar and nicotine levels, but it offers a convenient and enjoyable smoking experience similar to traditional cigarettes

Tobacco Control: Reversal of Risk after Quitting Smoking