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However, citing Hitchcocks world-renowned film as the beginning of this silent, fifty-year running joke would certainly be fair, as following the release of Psycho , Morley Cigarettes began appearing in hundreds of films, television shows, books, and other forms of media
REVEL is a continuation of Reynolds Vapors ongoing commitment to transforming tobacco by leading the charge on responsible innovation in the industry
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Although Psycho is often considered the first appearance of Morley Cigarettes, it has been noted that, since no one has taken credit for the creation of the brand, there is every possibility that the tradition of using that name in place of a real-life cigarette extends even farther back than 1960