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Smoke rises, so ceilings often hold more residue than walls

As this 2015 review summed up: Studies deploying a range of methodologies, including observational and experimental research, consistently show that plain packaging can reduce the appeal of cigarettes, decrease the power of the cigarette pack as a marketing vehicle, increase attention to the health warning labels, and impact smoking-related attitudes and cognition

"The Marlboro Man: Cigarette Smoking and Masculinity in America." Journal of Popular Culture 17 (1984): 4557

WATCH: An HIV+ Man Confronts his Criminalization Accuser

These design elements reduce machine-measured tar and nicotine yields, though real-world exposure can vary depending on smoking behavior