And since the most successful brands were those into which the most promotional and marketing money had already been poured, brand managers in the cigarette business now predicted unhappily that scores of millions of promotional dollars that had been spent on television campaigns for particular high-tar brands would be spent in vain if the broadcasters plan went through
The data are calculated and published by the European Commission using weighted average prices (WAP) from the previous year, pursuant to Article 8 (Subsection 2) of the Tobacco Tax Directive
To clarify these points, further studies are necessary
Bibcode:2017NeuTx..59...22T
Brand is defined as a marketing-related intangible asset including, but not limited to, names, terms, signs, symbols, logos, and designs, intended to identify goods, services, or entities, creating distinctive images and associations in the minds of stakeholders, thereby generating economic benefits