In addition, dual use of cigarettes and OTP is continuing to rise, which may diminish any potential benefits of cutting back on traditional cigarettes
The regions growth is fueled by a rich tradition of herbal medicine, increasing health consciousness, and expanding middle-class populations seeking natural alternatives
E-cigarettes are highly popular among youth and young adults 1,3
In January 2026, Philip Morris International presented findings to the FDA, highlighting that youth prevalence of nicotine pouch use remains low
The Parliament brand holds a strong market position in Georgia, Saudi Arabia, Japan, Argentina, Armenia, Israel, South Korea, Kazakhstan, Turkey, Russia, Montenegro, Ukraine, and United States