gun shaped cigarette case Sold at Auction: NOVELTY WATER PISTOL & Cigarette Case Gun Lighter Pistol

Taste is an art form here, not a recommendation to start smoking

Asking smokers what they think about ads for new non-menthol cigarettes introduced in CA, MA Truth Initiative commissioned focus groups in July 2023 using ads for new Camel, Newport, and KOOL non-menthol brand variants to get a sense of what young adult smokers thought about ads for these new non-menthol cigarettes

They do not contain tobacco, which is a requirement for legal definition as a cigarette

L&Ms brand value has taken a hit as shipment volumes have declined

It is also a strong option for smokers transitioning from stronger cigarettes to softer alternatives