Damp Paper Towel: Wrap a damp (not wet) paper towel around the cigarette pack and leave it in a sealed plastic bag overnight
The brand name itself, More, is not only representative of the fact that there is more length to the cigarette, but it also provides psychological associations for consumers as well, as is evidenced by ad slogans
In the 1930s, Philip Morris used mildness in an attempt to attract women, classifying Marlboros as Mild as May. Similarly, the American Tobacco Company, always struggling to maintain Lucky Strikes female consumer base due to the brands inherently unfashionable packaging, employed the slogan, Mildness and Character along with images of beautiful, sophisticated, rich women
15LamTH
Juan Pappier, Americas deputy director