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In New York State, the number of high school students who vape quadrupled from 7.4% in 2014 to 27.4% in 2018

In a policy context in which the pack itself is becoming more regulated (moving toward plain and standardized packaging), we argue that it is important to consider meaning conveyance in any remaining text on the pack (including brand name), as this may be an important channel by which companies seek to establish and maintain cigarettes as a status and identity-affiliated product

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Filters in cigarettes serve multiple purposes, including reducing tar and nicotine intake and providing a smoother smoking experience

Morley: The cigarette brand that doesn't exist