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Pioneered by Western tobacco giants, the strategy of sowing doubt about the harms of their products has been adopted by the fossil fuel , ultraprocessed food and alcohol industries

On the contrary, it may turn out to be the real case

Thanks to clear regulations, the availability of e-liquids flavours, and the ability to precisely dose liquid nicotine, e-cigarettes are proving to be an effective tool in the fight against nicotine addiction

The current study was therefore important as we leveraged large nationally representative data from the BRFSS database to evaluate cancer screening behaviors among e-cigarette smokers and non-smokers

As regulations shift, consumer interest in brand comparisons and pricing data will likely continue to grow