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JTIs market share fell from 4.1% to 1.5% , a decrease in influence or strategic shifts
By encouraging smokers to switch from cigarettes to less harmful nicotine products like snus (a smokeless tobacco), nicotine pouches, and vapes, Sweden slashed smoking rates while reducing smoking-related diseases
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Industry resilience is bolstered by the trend of premiumization, wherein customers lean toward technologically superior and high-quality products
King-Size Cigarette Boxes: Why This Standard Dominates the Market King-size cigarette boxes are the most widely used format in the industry, typically holding 20 cigarettes
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