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Contributors: Sharon Campbell and Bruce Baskerville led the conceptualization and design of the study

In fact, one study found for some people the ads increased their support for plain packaging

Beyond its functional purpose, the tipping paper also offers a canvas for branding and design elements, allowing manufacturers to differentiate their products in a competitive market

It is imperative that health care professionals and policy makers work together to increase awareness of the benefits of physical activity and support efforts to implement programs and policies to facilitate physical activity for all Americans (see sidebar on Physical Activity Guidelines)

But it's also a love story, and the love keeps it from becoming simply a waxworks or a freak show