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In his book The Wawa Way, former company CEO Howard Stoeckel discusses how the company turned around lagging sales in the early 1990s in a chapter titled The Dark Days. It slashed cigarette prices, lowering its profit on smokes from 55 cents a pack to just 11 cents a pack

[ 2 ] Further improvements to the aesthetics of the store exterior, such as better lighting, removing graffiti, providing adequate trash receptacles, and preventing loitering could be incorporated as requirements for participation in healthy store programs in order to encourage walkability and active transport around the store

Conversely, vaping is now broadly considered a potentially healthier alternative to cigarette smoking by many medical professionals, as well as a substantial portion of the public

The merchandise was sold during " Crazy Daze" promotions also raised a few eyebrow

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