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Injunctive norms are shared perceptions about behaviors that are associated with social approval or acceptance (e.g., peer approval of smoking), while descriptive norms are shared perceptions about behaviors that are undertaken by others in a social group in any given situation (e.g., peer engagement in smoking) (Cialdini and Trost, 1998

Healthy People 2010

doi: 10.1016/j.chom.2020.05.008

New data indicates that the lithium-ion batteries found in vapes are now the largest fire risk on commercial flights, despite strict airline rules around if and when they're allowed

cigarette market is dominated by just a handful of players